Prepared by Cen-Tex Marketing
Centex Office Pros
90-Day Growth Plan. Fractional CMO Execution.
The Core Strategy
Three tracks running simultaneously from day one
Video Production
3 full shoot days per month, up to 3 locations per day, producing 16–32 short-form and 2–4 long-form videos. Every ad, every social post, and every SEO article runs on this footage.
Immediate Lead Traction
Meta lead ads go live in Week 3 using video-first creatives; targeting decision-makers across Central Texas generates qualified leads within days. GHL automation ensures every lead is contacted in under 60 seconds.
Long-Term Organic Dominance
Video goes out daily on YouTube, Instagram, and Facebook. At the same time, 4–8 SEO articles per month build Google rankings that compound month over month. The goal is to own the search results and the feed.
Objective
Build a system that works on three fronts, every single day
Consistent video content production
Daily distribution across key platforms
Qualified leads via Meta ads
Instant lead capture + follow-up via GHL
Organic Google search dominance
Domain authority growth month over month
All-Inclusive Deliverables
Six integrated components; one managed system
Every component is designed to feed the others. Video fuels ads; ads generate leads; SEO builds the long-term foundation.
Conversion System
From Meta ad to booked walkthrough in minutes
Every lead enters GHL instantly; SMS and email fire in under 60 seconds; automated follow-up sequences keep the pipeline moving.
Geographic Targeting
All zip codes and counties within the defined Central Texas region, including Austin and all surrounding suburbs.
| County | Pop. | Businesses |
|---|---|---|
CoreTravis County | 1.36M | 42,837 |
NorthWilliamson County | 752K | 15,041 |
NorthBell County | 402K | 5,923 |
NorthMcLennan County | 272K | 5,928 |
SouthHays County | 304K | 5,891 |
SouthCaldwell County | 49K | ~650 |
EastBastrop County | 110K | 1,778 |
WestBurnet County | 56K | 1,600 |
WestLlano County | 22K | ~400 |
Total Population
~3.4 Million
Addressable Businesses
~80,000+
Audience Targeting
Ads are layered by job title and industry to reach only the people who make purchasing decisions.
Decision Makers
Priority Industries
Combined Population (9 Counties)
~3.4 Million
Est. 200,000–280,000 decision-makers in target roles
SEO: Long-Term Google Dominance
Building domain authority that compounds over time
Meta ads produce leads now. SEO produces leads for years. We publish 4–8 articles and service pages per month, each targeting a specific search query in Central Texas. After 90 days, that is 12–24 indexed pages working around the clock.
On-Page SEO
- Service page optimization
- Internal linking architecture
- Title tags and meta descriptions
- Search intent alignment
Off-Page SEO
- Google Business Profile optimization and posts
- Local citation building
- Review generation strategy
- Backlink outreach as applicable
Content Output: 4–8 SEO Pages/Articles Per Month
Each piece targets a specific local search query. Over 90 days, that is 12–24 pages indexed on Google, each one pulling in traffic without additional ad spend.
Paid Performance Benchmarks
What to expect from Meta lead ads in this market
Ranges based on service industry data. Results improve after 30–60 days of optimization.
$1,500/mo
Ad Spend
20to35
Leads / Month
$45–$75
Cost Per Lead
Recommended
$3,000/mo
Ad Spend
50to85
Leads / Month
$35–$60
Cost Per Lead
$5,000/mo
Ad Spend
100to165
Leads / Month
$30–$50
Cost Per Lead
Above ranges are Meta ads only. Additional leads from SEO inbound, organic social, and brand recall are not included in projections.
90-Day Plan
From launch to full execution in 12 weeks
- Website live (already published)
- Meta ad account set up and ready
- GHL sub account finalized and tested
- First shoot days scheduled
- Content calendar approved
- Posting live at 5–7x/week
- Meta ads go live
- SEO content in progress
- Lead capture active
- Optimize cost per lead
- Refine messaging by vertical
- Expand content library
- Improve conversion rates
Investment
Growth Partner Package
All components included as a single managed system.
All-Inclusive Monthly Investment
Before ad spend
Paid Media Management (Meta)
Campaign setup; optimization; reporting
GHL Platform + Automation
CRM; funnels; SMS/email automation
Strategy: Fractional CMO
Monthly planning; performance reviews
Organic Social Distribution
5–7 posts/week; all platforms
SEO: On-Page + Off-Page
4–8 content pieces/month
Video Production
3 shoot days; 16–32 videos/month
Ad Spend: Recommended $1,500 to $5,000/month
We set up your Meta ad account and get your card on file; you pay Meta directly for ad spend. Cen-Tex Marketing invoices separately for management services.
Cost Comparison
Internal build vs. this model
Internal Build (Monthly)
This Model
$8,500
All-inclusive / month
30–60% Lower Cost
vs. building internally
Expected Outcomes: 90 Days
What to expect in the first 90 days
60–495
Meta Leads (90 days)
60–105 at $1,500/mo spend | 150–255 at $3,000/mo | 300–495 at $5,000/mo
0s
Lead Response Time
SMS + email via GHL
0+
SEO Pages Published
Indexed on Google, working 24/7
0–7x
Posts Per Week
YouTube, Instagram, Facebook
Consistent Content Pipeline
16–32 short-form and 2–4 long-form videos per month; published daily across platforms
Improved Local SEO Positioning
Rankings build between months 1 and 3. By month 6, organic traffic is a real lead source that does not require ad spend.
Next Steps
Ready to launch? Here is how we start.
01
Approve Plan
Sign off on this proposal to initiate onboarding
02
Schedule Shoots
Lock in the first 3 shoot days for the month
03
Launch GHL
CRM and automation setup begins immediately
04
Begin Production + Ads
Content production and Meta campaigns go live
This is a fixed-scope execution plan.
Output and results tie directly to deliverables and ad spend. Questions? Contact Cen-Tex Marketing to discuss.